Guides to AI visibility

Plain answers to the questions UK businesses ask about AI assistants — what AI visibility is, how to check it, why you might be missing, and how to fix it. Every figure comes from our own measurements and is dated.

• What is AI visibility?

  AI visibility is how often ChatGPT, Perplexity, Gemini and Claude name your business when a customer asks. What it is and how UK businesses score.

• How to check if AI recommends your business

  A step-by-step way to check whether ChatGPT, Perplexity, Gemini and Claude recommend your business — and the three mistakes that make most checks meaningless.

• Why doesn't ChatGPT recommend my business?

  Five reasons ChatGPT, Perplexity, Gemini and Claude leave a business out of their answers — with what to check first, from audits of 82 UK businesses.

• How to get your business recommended by ChatGPT

  How to get named by ChatGPT, Perplexity, Gemini and Claude: make your site machine-readable, get onto the pages they read, answer real questions.

• How do AI assistants choose which businesses to recommend?

  What happens when you ask ChatGPT or Perplexity to recommend a business — and what 142 of their citations show about the pages they trust.

• AI visibility tools compared

  Ask All Four, Cited, Semrush, HubSpot and Profound compared: which AI assistants each checks, what it costs, and where it asks from.